The Why Room is for business leaders who want 1:1 coaching that challenges them.

It now starts with the Identity Blueprint, Ben Lamorte's diagnostic of values, strengths and direction. t's the clearest possible view of what you value as an individual, where your strengths sit, and what direction you're pointing the business, and yourself, in.

Once this is determined we use OKRs the way I think they're supposed to be used. Not to report on progress you've already decided is happening. But instead, to test whether the strategy underneath it still holds and the methods we are deploying are delivering.