1. PRIVACY POLICY

Privacy Policy for Earn the Right

Effective Date: 01 August 2025 Last Updated: 01 August 2025

Who We Are

This privacy policy applies to the website earntheright.uk operated by Peter Kerr ("we," "us," "our"). We are committed to protecting your privacy and handling your personal data in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).

Contact Information:

• Business Name: Peter Kerr - 8020 Consultants NE
• Email: hello@earntheright.uk
• Phone: +44 (0) 191 2363593
• Address: 10 Clinton Place, Newcastle, NE3 5NX UK

What Information We Collect

Information You Provide Directly:

• Contact Forms: Name, email address, company, role, and any messages you send
• Consultation Bookings: Name, email, phone number, company details, and meeting preferences
• Newsletter Signup: Email address and name (optional)
• Book Purchases: Information processed by third-party retailers (Amazon, etc.)
• Speaking Inquiries: Contact details and event information

Information Collected Automatically:

• Website Analytics: IP address, browser type, pages visited, time spent on site
• Cookies: Small text files to improve website functionality and user experience
• Email Marketing: Email open rates, click-through rates, and engagement metrics

How We Use Your Information

Legitimate Business Purposes:

• Service Delivery: Providing OKR coaching, consulting, and speaking services
• Communication: Responding to inquiries and maintaining client relationships
• Marketing: Sending newsletters and information about our services (with consent)
• Website Improvement: Analyzing website usage to enhance user experience
• Legal Compliance: Meeting regulatory and professional obligations

Legal Basis for Processing:

• Contract Performance: When providing services you've requested
• Legitimate Interest: For business communications and website analytics
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: When required by law or professional standards

How We Share Your Information

We Do Not Sell Your Data. We may share information only in these circumstances:

Third-Party Service Providers:

• Email Marketing: Mailchimp, ConvertKit, or similar (with appropriate safeguards)
• Booking Systems: Calendly or similar scheduling tools
• Analytics: Google Analytics (anonymized data where possible)
• Payment Processing: If selling services directly (Stripe, PayPal, etc.)

Professional Requirements:

• Legal Obligations: When required by law or court order
• Professional Standards: As required by International Coaching Federation ethics

Business Transfers:

• In the event of a business sale or merger, data may be transferred to new owners

International Transfers

We may transfer your data outside the UK/EEA to service providers in countries with adequate data protection standards or appropriate safeguards in place.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about youRectification: Ask us to correct inaccurate or incomplete dataErasure: Request deletion of your data (subject to legal and professional obligations)Restriction: Limit how we process your data in certain circumstancesPortability: Receive your data in a machine-readable formatObjection: Object to processing based on legitimate interestsWithdraw Consent: For consent-based processing (e.g., marketing emails)

To Exercise Your Rights: Contact us at hello@earntheright.uk

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Data Retention

• Client Data: Retained for the duration of our professional relationship plus 7 years for legal/professional obligations
• Marketing Data: Until you unsubscribe or we no longer have a legitimate interest
• Website Analytics: Anonymized after 26 months (Google Analytics default)

Cookies Policy

Our website uses cookies to improve functionality and user experience. You can control cookies through your browser settings. For detailed information, see our separate Cookie Policy.

Changes to This Policy

We may update this privacy policy periodically. Significant changes will be communicated via email or website notification.

Contact Information

For privacy-related questions or concerns:

• Email: hello@earntheright.uk
• Phone: +44 (0) 1912363593
• Address:10 Clinton Place, Newcastle, NE3 5NX UK