thumbnail image
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
  • Get Free Sample Chapters"Earn the Right: Leading with Strategic Intelligence"

    Discover why 90% of organisations fail at strategy execution and how AI changes everything for leaders who earn the right to use it

    DOWNLOAD FREE CHAPTERS
  • What's Inside Your Free Download

    ✓ Prologue: The Athenian Standard - Why earning the right matters more than ever

    ✓ Introduction: My Awakening - The Abu Dhabi hotel room story that changed everything

    ✓ Chapter 1: Using OKRs as a Diagnostic Mirror - How to reveal organisational health before AI integration

    Perfect for CEOs, Strategy Directors, OKR Coaches, and leaders navigating AI transformation.

  • THE "EARN THE RIGHT" PHILOSOPHY:

    Peter believes that sustainable competitive advantage comes not from sophisticated frameworks, but from the cultural foundations that make any tool valuable.

    WHAT MAKES THIS DIFFERENT:This isn't another book about implementing OKRs or AI strategy. It's about earning the right to lead transformation when the rules are changing faster than anyone anticipated.

    THE CORE INSIGHT:After working with hundreds of teams, Peter discovered that AI doesn't fix cultural problems—it amplifies them. Organizations with strong foundations use technology to accelerate existing strengths. Those without create sophisticated dysfunction.YOUR

    TRANSFORMATION:Through practical frameworks and real client stories, you'll learn to build the invisible infrastructure that makes strategic intelligence feel as natural as breathing while creating compound competitive advantage.

    "Peter has a gift for turning complex organisational chaos into something you can actually learn from—and act on. His work drives business results without forgetting the humans behind them."

    Theron Williams - Former Chief Risk Officer at HSBC

Quick Links

ETR Book

Contact Us

Book an Appointment

Services

Legal

Privacy Policy

Terms of Service

Cookie Policy

Accessibility Statement

Contact Us

hello@earntheright.uk

© 2025 Peter Kerr. All rights reserved.

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More