• Now available to buy on Amazon

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    The World has Changed

    In a world where AI can process information faster than any human leader, the competitive advantage goes to organisations that combine technological capability with human wisdom in service of outcomes that genuinely matter.

    Earn the Right isn't another book about implementing frameworks correctly. It's about building the cultural foundations that make sophisticated tools valuable rather than just impressive—then using those foundations to create Strategic Intelligence that no competitor can match.

    Drawing from 30+ years of business experience and hundreds of strategic execution implementations, Peter Kerr reveals why most organisations fail at strategy execution (hint: it's not the frameworks) and provides the proven path to competitive advantage through human-AI partnership.

  • Paperback & eBook

    Links take you to Amazon.co.uk

  • THE "EARN THE RIGHT" PHILOSOPHY:

    Peter believes that sustainable competitive advantage comes not from sophisticated frameworks, but from the cultural foundations that make any tool valuable.

    WHAT MAKES THIS DIFFERENT:This isn't another book about implementing OKRs or AI strategy. It's about earning the right to lead transformation when the rules are changing faster than anyone anticipated.

    THE CORE INSIGHT:After working with hundreds of teams, Peter discovered that AI doesn't fix cultural problems—it amplifies them. Organizations with strong foundations use technology to accelerate existing strengths. Those without create sophisticated dysfunction.YOUR

    TRANSFORMATION:Through practical frameworks and real client stories, you'll learn to build the invisible infrastructure that makes strategic intelligence feel as natural as breathing while creating compound competitive advantage.

    "Peter has a gift for turning complex organisational chaos into something you can actually learn from—and act on. His work drives business results without forgetting the humans behind them."

    Theron Williams - Former Chief Risk Officer at HSBC

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