Peter Kerr brings three decades of business experience to the intersection of strategic execution, leadership identity, and the question most senior leaders never get asked properly: am I still building in the right direction?

THE JOURNEY Starting in technology leadership, Peter evolved through strategic consulting before spending the past decade as one of the UK's most experienced OKR practitioners — working with hundreds of leadership teams across every sector, from scaling startups to established multinationals, from fintech to public sector. He co-created Auxin OKR, which was acquired by Quantive, and is the author of Earn the Right: Leading with Strategic Intelligence, now in its second edition.

THE INSIGHT Through years of hands-on implementation, Peter discovered that organisations struggling with strategy execution weren't failing because they lacked good frameworks. They were failing because the leaders responsible for those frameworks had stopped asking the honest questions — about direction, about identity, about whether what got them here was still what the next stage required.

THE EVOLUTION The turning point came through his own work with Ben Lamorte's Identity Blueprint — a structured diagnostic of values, strengths and professional direction that Peter initially approached as a methodology to use with others. What it surfaced in him was more direct: he had gradually accepted mediocrity in contexts where he used to hold a far higher standard. He had stopped lighting fire. The Blueprint gave him the space and the provocation to recalibrate — not to reinvent, but to return to the standard he knew mattered. That experience is now the foundation of everything he builds with clients.

THE EXPERTISE Peter's approach is grounded in real-world client work, not academic theory. His frameworks emerge from solving actual organisational challenges — refined through sustained practice with leadership teams under pressure. He is a practitioner who has done the Identity Blueprint himself, set his own OKRs under Ben's coaching, and is building The Forge from lived conviction rather than commercial opportunity.

THE FORGE In partnership with Ben Lamorte, Peter now runs The Forge — a 90-day protected Learning Zone for CEOs and MDs who are scaling, or know they need to, but feel stuck between where they are and what the next stage demands. It begins with the Identity Blueprint. It ends with a documented Legacy Report and a recalibrated heading. It is the most important work he has built.

Today, he helps leaders earn the right to lead the next chapter — not by performing certainty, but by developing the clarity that makes certainty worth having.