thumbnail image
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
  • Section image

    About Peter

    Peter Kerr brings three decades of business experience to the intersection of strategic execution and artificial intelligence.

    THE JOURNEY: Starting in technology leadership, Peter evolved through strategic consulting before discovering his calling as an OKR coach over the past decade. He's worked with hundreds of leadership teams across every sector—from scaling startups to established multinationals, from fintech companies to public sector organizations.

    THE INSIGHT: Through years of hands-on implementation, Peter discovered that organizations struggling with strategy execution weren't failing because they lacked good frameworks. They were failing because they hadn't built the cultural foundations that make any sophisticated tool valuable.

    THE EVOLUTION: As AI began reshaping how work gets done, Peter recognized that the same cultural qualities enabling breakthrough strategic execution were exactly what organizations needed to leverage artificial intelligence effectively. This led to the development of Strategic Intelligence—the ability to combine human wisdom with technological capability.

    THE EXPERTISE: Peter's approach is grounded in real-world client work, not academic theory. His frameworks emerge from solving actual organizational challenges, refined through sustained practice with teams under pressure.

    Today, he helps leaders earn the right to guide AI-enhanced strategic execution while maintaining the human elements that make work meaningful.

Quick Links

ETR Book

Contact Us

Book an Appointment

Services

Legal

Privacy Policy

Terms of Service

Cookie Policy

Accessibility Statement

Contact Us

hello@earntheright.uk

© 2025 Peter Kerr. All rights reserved.

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More