Outcome Focused Strategy Execution
Outcome Focused Strategy Execution
Earn the Right
Leading with Strategic Intelligence
Second Edition
Strategy isn’t a document. It’s a discipline. It’s a choice. It’s something you earn the right to lead.
In a world of faster tools and noisier execution, Earn the Right argues that better leadership begins earlier:
Values before Vision.
Vision before Method.
A practical book for leaders who want progress with direction — not just momentum.
Launching 1 October 2026
This isn’t a light edit
The first edition explored strategic intelligence.
The second asks a harder question:
What needs to come before the strategy, the OKRs, the AI, the dashboards and the execution machinery?
The answer is deceptively simple. Values. Vision. Method. In that order.
This edition has been substantially rethought around the realities of leadership in an AI-enabled world: what happens when execution gets faster, friction collapses, and organisations become increasingly capable of doing the wrong things efficiently.
The book explores how to:
- define what you are actually trying to build before choosing the method;
- recognise when metrics are driving the wrong behaviour;
- build cultures where uncomfortable truth can travel;
- use AI as a method without outsourcing judgement;
- move from Strategic Architect to Strategic Shepherd as plans meet reality;
- organise around outcomes rather than activity;
- build feedback, learning and measurement into the way the organisation actually works.
The future will not be short of intelligence. It will be short of meaning.
Giving meaning will always be a leadership act.
“Values before vision, vision before method: a sequence rather than another model.”
Ben Lamorte - Founder of OKRS.com
“It is grounded, practical and built on experience. If you want strategy that people can actually execute, read this.”
Des Kennedy - Founder of Applied Creativity
