thumbnail image
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
  • Home
  • Services
  • About Peter
  • ETR Book
  • Set up a Meeting
  • …  
    • Home
    • Services
    • About Peter
    • ETR Book
    • Set up a Meeting
Contact Us
Go Back
Free Sample Chapters - Earn the Right

Free Sample Chapters - Earn the Right

£0.00
Get exclusive early access to Peter Kerr's upcoming book "Earn the Right: Leading with Strategic Intelligence"

WHAT YOU'LL RECEIVE:
- Prologue: The Athenian Standard
- Full Introduction: Peter's AI awakening in Abu Dhabi
- Chapter 1: Using OKRs as a lens to reveal how organisations really work

WHAT YOU'LL DISCOVER:
✓ Why 90% of organisations fail at strategy execution
✓ The "Who does what by how much?" framework that prevents AI optimisation for wrong metrics
✓ How OKRs function as a diagnostic mirror revealing organisational health
✓ The mindset → skillset → toolset progression that prevents expensive technology dysfunction

Perfect for: CEOs, Strategy Directors, OKR Coaches, and leaders navigating AI transformation

INSTANT DOWNLOAD + get notified when the full book launches
Quantity
Coming soon
Add to cart
More Details

This is not another framework book

Look, I've spent years helping leadership teams implement OKRs. I've seen brilliant strategies fail and imperfect approaches achieve remarkable results. What I've learned is this: frameworks don't create results. Culture does.

This book is about earning the right to lead transformation when AI can do much of what we used to consider uniquely human. It's about building the cultural foundations that make sophisticated tools valuable rather than just impressive.

If you're looking for the latest productivity hack or five-step process, this probably isn't your book. But if you're curious about what leadership looks like when the rules keep changing, we should talk

  • Peter Kerr

    OKR Coach & AI Strategy Consultant

    Author of Earn the Right: Leading with Strategic Intelligence

    Book an Appointment
    Earn the Right - Book

Quick Links

ETR Book

Contact Us

Book an Appointment

Services

Legal

Privacy Policy

Terms of Service

Cookie Policy

Accessibility Statement

Contact Us

hello@earntheright.uk

© 2025 Peter Kerr. All rights reserved.

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More